Safaricom CEO Bob Collymore plans to cut off sponsorship to Rugby federation because of lack of transparency that has ruined the image of rugby in the country.
In 2013, Safaricom signed a Sh 140-million a year deal with Kenya Rugby Union to sponsor Kabeberi, Dala, Driftwood, Prinsloo and Christie sevens under the Safaricom sevens rugby banner. In 2014 the sponsorship was renewed for three more years.
“I can’t think of any solid corporate leader that wants to get into space where you don’t have control over how your money is spent. It’s not my own, it’s my shareholders’ money. We are custodians of shareholders’ money and I can’t think of any sponsor who wants to get into activities where unethical behavior continues. “Safaricom CEO, Bob Collymore said.
Safaricom are also planning to withdraw sponsorship for athletics and football. Safaricom spent Sh 130-million on youth football, Sakata Ball in 2010/2012. They also pumped 47-million into the local athletics in 2014.
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